The San Diego Concierge Association is a non-profit association of professional hotel & resort Concierge established in 1985. The SDCA proudly includes over 75 Concierge Members representing over 30 of San Diego’s finest hotels & resorts. We partner with 40 of the finest vendors that San Diego has to offer to ensure the absolute best experience for each of our guests. We are the key to our city helping unlock our guest’s memories when visiting San Diego; guiding you to the best and must see locations and attractions. When planning your vacation or business trip reach out to your local San Diego Concierge Association member to make your stay more enjoyable.

Our Mission

To create a public awareness of the concierge concept and the outstanding services provided to the hospitality industry by people in this profession; to promote the interest and welfare of our hotels and provide quality service for our guests; to provide opportunities for professional growth, education and development as hotel concierge; and achieve membership in Les Clefs d’Or, USA Ltd.; to interact with San Diego business and cultural organizations and enhance the image of “America’s Finest City”.

Past Presidents

  • Shraddha Carlin 2018 – Current
  • Leslie Claus 1985
  • Steve Neeley 1986
  • Kate Anderson 1987-88
  • Lisa Mehlan 1989-1990
  • Donna Eller 1991
  • Dana Elmer 1992
  • Marsha Moorland 1993
  • Marilynn Whiting 1994
  • Rod LaBranche – 1995-1996
  • Robert Marks – 1996-1997
  • Joanie Nelson – 1998
  • Tom Turman 1999-2000
  • Rosalie Capener 2001
  • Prescott Yee 2002-2003
  • Lance McCurdy 2004
  • Ewa Skoog – 2005-2007
  • Tom Turman – 2008
  • Eddie Rose – 2009-2011
  • Gaby Delgado – 2012-2013
  • Justin Sondgeroth – 2014-2015
  • Lydia Montez – 2016
  • Nancy Hirsch – 2017


Shraddha Carlin


Westgate Hotel

Daniela Estrada

Vice President

Park Hyatt Aviara

Lee Ann Kinkelaar


The US Grant

Allyson Evers

Director of Public Relations

Cape Rey Carlsbad Beach

Simona Marciulaityte

Director of Affiliate Membership

Fairmont Grand Del Mar

Justin Sondgeroth


Pendry San Diego